Creative Thinking Increases Productivity.
Creativity is vital to your business. Experts even go as far as to say it is one of the most important factors to the success of your business. Every business wants to keep up with the latest trends, and furthermore, they want to always stay one step ahead of their competitors.Therefore, creative thinking and dreaming up new and unique ways of transforming your product and marketing it are the key to staying ahead of the competitors. In addition to new ideas, businesses and business owners also need to be able to effectively problem solve. Whether it is a financial issue, customer service issue, or a business model issue, there will always be unforeseen issues that arise – which require a solution. By using your creative thinking skills, you are improving the ideas you can come up with.
Furthermore, a study done by Forrester Consulting and Adobe actually found that 82% of companies agree that there is a strong connection between successful business results and creative thinking. Those companies also believe that actively fostering creative thinking allows you to outperform your rival in the areas of market share, competitive leadership, and revenue growth.